This review is about who your website brings in. Right now, nobody. Your homepage title says "Solar Panels Ireland," you have a real 6-review Google widget, and named team members answering calls. None of it is currently landing: your solar panels page sits 80th, and three separate pages compete for the same SEAI grant searches instead of one strong page winning them. It's all detailed below, with what to do about each one.
Semrush tracks 45 real searches for premierenergy.ie, several of them genuinely large. Not one currently earns a visit.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar panels | 6.6K | 80th, from your real solar panels page. Zero visits. | 80th |
| solar panels ireland | 6.6K | 54th, same page. | 54th |
| insulation | 2.4K | 65th, from your home insulation page. | 65th |
| solar panels grants | 1.3K | 55th, split across 2 pages. | 55th |
| premier insulation | 320 | 16th, your own name. Your best real ranking. | 16th |
Every one of your biggest, most valuable searches, "solar panels" alone is worth 6,600 a month, has a real page built for it. None currently earns a click. The only ranking that does land is your own company name.
Real reviews, real named staff, a homepage title that already names solar and Ireland correctly. The problem isn't aim, it's that three separate pages are splitting the credit for the same searches. Steady monthly work, not a rebuild.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
Around 11,900 people a month typing these words into Google.
Right now, 0 visits a month come through any of them.
Your only real ranking anywhere on the account is your own company name.
That's the size of the gap between the pages you've already built and what they currently earn. You know your close rate and your average job value on a solar or insulation enquiry. That's the sum worth doing on your side.
"Solar panels" alone is worth 6,600 real searches a month. Every month that page stays at 80th, every one of those searches goes to a competitor's page instead.